Since its inception in the early 20th century, Swiss watch brand Rado has been fascinating watch aficionados worldwide with its high-tech developments and award-winning designs. With its Original timepiece, Rado introduced the first scratchproof watch. It then topped the initiative with the V10K, considered the world’s hardest watch due to its uniquely resistant diamond surface. Premium materials also define the brand: High-tech ceramics, lanthanum and hardmetal for instance, give Rado timepieces an unrivalled beauty, comfort and durability.